GENE LEE, LEADERSHIP COACH, ON THE STREETS IN PORTLAND, OREGON

You’re Navigating Transformation. Your leaders need alignment. Your teams need to be all in.

Leadership & Executive Coaching | Fractional COO | Strategy Facilitation
I spent years leading global strategy at Nike, scaling international operations across 30+ markets and helping drive digital revenue from $250M to $12B. 

I know what it's like to lead through complexity, navigate organizational transformation, and align leadership teams during high-stakes growth.

Now I partner with organizations facing the challenges that come with scale: misaligned leadership, unclear priorities, costly transformation initiatives that stall, and teams stretched thin trying to execute without burning out.

If you're building something ambitious and need a partner who's been in the pressure cooker of global transformation, I can help you get clear, get aligned, and get moving.

Let's talk

For the quiet disruptor.

For the purpose-led builder.

For the creative caught in the system.

For the cultural navigator.

For the quiet disruptor. For the purpose-led builder. For the creative caught in the system. For the cultural navigator.

WHAT WE DO.

Gain the permission to help you (or your team) reach the next level. I help leaders and teams align purpose with performance, so you can grow without losing what makes you great.

Through strategy facilitation, fractional leadership, and coaching, I help organizations align their leadership, clarify priorities, and build systems that scale. The result is a team that knows where it’s going, how to get there, and how to do it without burning out or losing its sense of purpose.

I combine systems thinking, strategic frameworks, design thinking, and deep human insight to create meaningful, measurable change. The result? Aligned leadership, energized teams, and a business that feels like yours.

Every engagement is bespoke—designed to meet your unique goals, dynamics, and growth stage

services.

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Coaching

  • Bring purpose to your life and achieve the next level

    Ready to bring your authentic self to your professional life? I partner with leaders who want to create meaningful impact while staying true to who they are. I help you unlock your potential and transform your approach to leadership. Get unstuck, get to the next level. Unlock health, career, and relationship growth through personal growth.

    Approach

    Using a blend of proven modalities, we'll work together to uncover your authentic leadership style:

    • Enneagram assessment for deep self-understanding

    • Wellness and energy management integration

    • Values and purpose exploration

    • Authentic self-expression development

    • CoActive coaching and Positive Intelligence frameworks

  • Coaching Partnership

    Investment: 3 month or 6 month commitments.

    • Free intake and chemistry calls to goal set and confirm fit.

    • Up to weekly sessions. Often as we progress we may move to bi-weekly.

    • 50-minute virtual or in-person sessions (Portland area)

    Commitment to Accessibility

    We believe leadership development should be accessible to all, especially those from historically marginalized communities including BIPOC, women, and LGBTQ+ leaders.

    Each quarter, I reserve spots for sliding scale and pro bono coaching partnerships.

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Organizational Leadership

  • Transform Your Team's Potential

    Create high-performing cultures where well-being and excellence thrive together. Connect individual purpose and motivations to a larger shared vision. Help your team reach the next level through a pragmatic, human-centered strategy.

    Leadership Development Services

    • Team coaching and development programs

    • Values and purpose alignment

    • Wellness integration for sustainable performance

    • Strategic visioning and planning

    • Team building and collaboration

    Programs are customized to your organization's unique needs, with flexible engagement options for teams of all sizes.

  • Investment & Impact

    Pricing is customized based on engagement design and organizational needs.

    We prioritize partnerships with BIPOC-owned, women-led, LGBTQ+ founded, and social impact organizations, offering partial scholarships and donated services to these communities.

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Speaking

  • Authentic Leadership Through Cultural Identity

    From model minority overachiever to empathetic global leader at Nike, Gene Lee shares powerful insights on transforming cultural complexity into leadership strength. His journey of breaking through traditional barriers while scaling Nike's international presence from $250M to $12B offers unique perspectives on authentic leadership and cultural transformation.

    Topics:

    • More Like Me - A personal story of Korean Texan Oregonian identity, a lack of representation and role models, and growing in the corporate world.

    • Global by Design - Building Nike’s digital experiences with culture and language in mind. From FuelBand to eCommerce.

    • Monochrome to Punk Rock - how helping people find their voices unlocks business results and innovation.

    Available for keynotes, panels, workshops, and fireside chats. Each talk is customized to your audience and objectives.

  • Finding Your Voice: A Third Culture Leadership Journey

    • Transforming the "between cultures" experience into leadership power

    • Breaking free from achievement-driven burnout

    • Embracing authenticity in corporate spaces

    Building Inclusive Cultures of Trust

    • Creating environments where diverse voices thrive

    • Leading with vulnerability and purpose

    • Transforming diversity into organizational strength

    Authentic Leadership in Global Contexts

    • Navigating cultural complexity in business

    • Scaling while preserving cultural authenticity

    • Building trust across cultural boundaries

FAQ

  • Mid-career professionals who've built success by fitting in, but their creative spirit yearns to break free. Their authentic voice whispers "there's more than this.”

    Senior professionals who've checked all the boxes but feel empty inside. They're great at their job but know they're living someone else's definition of success.

    Rising leaders from an underrepresented background who've mastered code-switching. They're ready to stop dimming their light and lead authentically.

  • Through coaching, you will uncover your values and Zone of Genius, understand your patterns through enneagram insights, build sustainable energy and wellness practices, break free from limiting beliefs, and navigate growth with creative tension.

    Gaining awareness of these limiters will help you lead with intention to grow yourself in your personal life, career, creative pursuits, and more!

  • Gene Lee followed the expected path laid out by society and his immigrant parents, progressing from model minority overachiever to finding his authentic voice as an empathetic, purpose-driven leader at Nike. From launching FuelBand and Nike's running and training apps to leading global product strategy, he championed cultural authenticity across international markets while scaling their direct e-commerce business from $250M to $12B. His journey began in suburban Houston, where he learned to transform the complexity of being "between cultures" into a leadership superpower.

    Through personal stories of microaggressions, achievement-driven burnout, and eventual self-discovery, Gene shares how embracing his third culture identity became the foundation of authentic leadership. His work at Nike, ensuring every market's unique cultural voice was heard and respected, became a powerful extension of his journey toward authenticity.

    Today, Gene dedicates himself to being the representation he never had, coaching corporate overachievers and creative culturalists to find their true purpose. Drawing from his experience navigating cultural complexity and breaking through traditional barriers, he helps others transform their diverse perspectives into professional strength. Through coaching, he guides individuals and teams to move beyond surface-level achievement to discover deeper purpose, empowering them to manifest their futures and own their careers with confidence and authenticity.

WHAT CLIENTS SAY

  • "Gene has a unique gift for connecting with people. He created a safe space where I could open up completely, free from judgment. This coaching journey was truly life-changing, and I cannot thank Gene enough. His guidance and support helped me unlock a new level of self-understanding and confidence!"

  • "Gene has a great skill of meeting you where you are and helping to catalyze the next steps on your journey. I could tell that he prepared thoughtfully for our sessions, drawing from a wide range of tools, ideas, frameworks, and books. I'd recommend him to anyone feeling stuck or looking to align their lives with their authentic selves."

  • "Gene's approach to coaching is personal and intentional. He creates space for reflection and asks thoughtful questions, helping you tap into your core values so you can move toward them. Working with Gene will not only give you tools and strategies for working toward your goals, but will give you the confidence to use those tools and strategies in a way that's both effective and personal to your values and strengths."